A Stone’s Throw was a boutique shop in Madison, WI that specialized in clothing for women living the “active, everyday” lifestyle. When the owner brought me on as her lead designer, she was in dire need of a new creative approach to refresh their marketing platform. Working closely with the PR Coordinator, we developed a strategy to build the A Stone’s Throw brand from the ground up, including direct marketing initiatives to drive sales and promotions and a brand new website launch. Unfortunately, A Stone’s Throw has since closed their doors due to high construction volumes. A link to their website will be available for viewing shortly.